Marketing Tips to Sell Your Home

So you’ve decided to sell your home, what’s next? Get your home buyer ready!


Signage allows passersby to see that your property is for sale and provides a number of potential buyers to get in touch with your agent or you immediately. Think of signage in the yard and on the property as free advertising. Distinctive signage is important when selling your home. Having the sign of a well-known REALTOR® in your yard is a guaranteed way to get more ‘lookers.’



The best advice that can be given to a homeowner looking to sell their home is to take great photographs of the home and the property. This means taking high-quality photographs of the home from all angles, including exterior and interior shots. A REALTOR® typically works with a professional photographer or utilizes their high-end photography equipment to capture just the right photographs for your listing.



A virtual tour of the home is a wonderful way to provide access to the home 24/7/365 to potential buyers. You don`t have to be selling a three million dollar home to create a virtual tour. In fact, buyers in all price ranges now expect (and love) the virtual tour. The virtual tour will allow the buyer to go from room to room, viewing the home at a 360-degree view. Tours can have music added to them or professionally narrated scripts. Most REALTORS® consider the inclusion of a virtual tour to be vital to a successful listing.



90% of buyers use the internet to search for homes in today`s market. Internet marketing is a large part of getting exposure for your home to better reach potential buyers. This is a complex process, but the main part of a selling marketing campaign. Make sure your property is properly listed in MLS with virtual tours, on agent`s website, a dedicated property website, routine posting in Craigslist, posting on Youtube, and syndicating the property listing to major real estate classifieds and directories.